JLK Launching National Geographic Animal Jam® Licensing Program
Smart Bomb Interactive, known for developing and publishing family friendly games, today announced the start of a new partnership with JLK Brand Licensing Group focused on their rapidly growing virtual world, National Geographic Animal Jam. Animal Jam is a browser-based game world enjoyed by over eight million kids worldwide, with a strong emphasis on the natural world, self-expression and fun. With cutting edge safety technology and a plethora of parental control options, it’s also a safe haven online for any age. Kids and parents can check out Animal Jam at National Geographic Animal Jam.
Animal Jam is unique in relation to other virtual worlds for their vast library of content from National Geographic, including videos, Q&A with scientists, and downloadable content. An immersive experience, kids are spending more than 60 minutes a visit exploring, chatting, and playing. With strong, year over year growth since its launch in 2010, Animal Jam is ready to expand their play experience offline.
“Our online shop, Animal Jam Outfitters, has been a huge hit with our players, and we’re excited to expand our selection of Animal Jam product with licensing partners worldwide,” said Marketing Director Natalie Shahmiri. “JLK has a proven track record of success, and we’re eager to extend our online game play experience to offline play in categories including toys and publishing.”
“Animal Jam is a special opportunity for retailers and licensees who understand the importance of digital content,” states Joshua Kislevitz, President of JLK Brand Licensing Group. “The significant and growing fan base is passionate about the multi level game play and is eager to experience the Brand both on and offline.”